February 2010 / The Fast And The Furious
The February 2010 issue of NACS, a trade publication for the convenience and petroleum retailing industry, features an article written by Michael Powell, PhD. Mr. Powell is a cultural anthropologist and member of the brand strategy team in Shook Kelley's Los Angeles office. The article offers a "cultural anthropologist's take on the rituals, habits and tribal life of convenience store consumers."
Download a PDF of the article here. |
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November 14, 2008 / It's all about Innovating
at the In-Store Marketing Expo
Brand leaders are always talking about the importance of innovation, but many of them just seem to be emulating the same style, look and image of the few brands who really are the innovators. So is that innovation or imitation? This was the topic Kevin Kelley addressed at this year's In-Store Marketing Expo, a show he has spoken at numerous times in the past. This year, he traveled to Las Vegas to give the In-Store audience tips and principles on ways authentic innovation occurs. |
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October 15, 2008 / Creating Experience at ECR
For the second year in a row, Kevin Kelley spoke at ECR, a conference which focuses on enriching consumer retail experiences and usually takes place somewhere on the continent of Asia. Last year it took place in Singapore, but this year executives and thought leaders converged upon Thailand's dynamic capital, Bangkok, Thailand. There, Kevin provided the audience with insightful observations on the importance of influencing shopping behavior through context and environment. |
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January 2006 and 2007 / Rev Up with Harley-Davidson
Kevin Kelley has been invited to speak at Harley-Davidson's Dealer Operations Training Seminars for three years running now. Most recently, Kevin addressed the dealers in San Antonio, Texas, on the power of persuasion in retail environment design. At the 2007 Seminar held in Orlando, Florida, Kevin discussed key retail strategies with the gathered delegates. At the 2006 Seminar held in Grapevine, Texas, Kevin spoke on survival tactics for the 21st century. Kevin (right) is shown here in Grapevine, Texas, with James McCaslin (at left), President and COO of Harley-Davidson Motor Company. |
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